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BUNDABERG RUM
PACKAGING DESIGN
Leo Burnett Sydney
In 2015, Diageo approached us with a bold idea for a high-end brand loyalty program. Members would have access to exclusive rums, a blending kit and various other benefits. It would appeal to Bundy's most fervent adorers – soon to the known as ‘Rumbassadors’. In addition to naming the program, we named the rum variants, designed the bottles and blending book and devised many of the program benefits.
