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CONTACT DETAILS
hello@benalden.com
+64 212 701 000
Available for freelance
bookings and project work.
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I'm an Art Director and Designer with more than 15 years experience in Australia's top agencies. I have worked on brands such as Apple, Tourism Tasmania, ALDI, Bundaberg Rum, Bulleit Bourbon, Samsung, Canon, Smirnoff, Vodafone, PepsiCo, Haier, Campari, Uber, Johnnie Walker, Dancing Sands and Carlton & United Breweries.
I have judged AWARD and been a lecturer at AWARD School.
I have done things such as go to Amsterdam to individually craft 121 unique animations from stock imagery for Bundaberg Rum, attend 13 same-sex weddings in 6 days for Apple, turned packaging into a rum blending laboratory and cut wood, only to glue it back together again in a different order (or sometimes the same order), for pleasure.
More recently, I have expanded my offering to include design and illustration work, with a focus on packaging design. I have helped to create two new products for Carlton & United Breweries as well as rebranding and designing new packaging for Dancing Sands Distillery.
I love to combine both of these roles, splitting my time between agency bookings and direct client work.
I live in Nelson, New Zealand and work remotely. Working out of your offices maybe possible but would need to be discussed.
B&T AWARDS
Winner - Outdoor Campaign of the Year - Tourism Tasmania, Come Down For Air - 2020
Winner - Radio Campaign of the Year - Tourism Tasmania, Come Down For Air - 2020
Winner - TV Ad of the Year - Apple, First Dance - 2018
LOGIE AWARDS
Shortlist - TV Ad of the Year - 2018
CANNES LIONS
Shortlist - Apple, First Dance - 2018
Shortlist - Apple, First Dance - 2018
Shortlist - Apple, First Dance - 2018
Shortlist - Apple, First Dance - 2018
Shortlist - Bundaberg Rum, Cheers to a Legend - 2016
Shortlist - Bundaberg Rum, Cheers to a Legend - 2016
Shortlist - Bundaberg Rum, Cheers to a Legend - 2016
Bronze - Canon, Shine - 2015
Shortlist - Canon, Shine - 2015
Shortlist - Canon, Shine - 2015
Shortlist - Canon, Shine - 2015
Bronze - Bundaberg Rum, Road to Recovery - 2013
Bronze - Bundaberg Rum, Road to Recovery - 2013
Bronze - Bundaberg Rum, Road to Recovery - 2013
Shortlist - Bundaberg Rum, Road to Recovery - 2013
Shortlist - Bundaberg Rum, Road to Recovery - 2013
Shortlist - Bundaberg Rum, Road to Recovery - 2013
Shortlist - Bundaberg Rum, Road to Recovery - 2013
D&AD
Wood - Bundaberg Rum, Cheers to a Legend - 2016
Wood - Bulleit Bourbon, Anti-Established - 2014
Graphite - Bundaberg Rum, Road to Recovery - 2014
Wood - Bundaberg Rum, Road to Recovery - 2014
ONE SHOW
Gold - Bundaberg Rum, Road to Recovery - 2014
Merit - Bundaberg Rum, Road to Recovery - 2014
Merit - Bundaberg Rum, Road to Recovery - 2014
ONE SHOW INTERACTIVE
Finalist - Bulleit Bourbon, Anti-Established - 2014
AWARD AWARDS
Grand Prix - APG Grand Award - Tourism Tasmania, Come Down For Air - 2020
Gold - Film Campaign - Tourism Tasmania, Come Down For Air - 2020
Gold - Film Craft - Tourism Tasmania, Come Down For Air - 2020
Gold - Strategy - Tourism Tasmania, Come Down For Air - 2020
Silver - Strategy - Tourism Tasmania, Come Down For Air - 2020
Silver - Film - Tourism Tasmania, Come Down For Air - 2020
Silver - Film - Tourism Tasmania, Come Down For Air - 2020
Bronze - Design - Tourism Tasmania, Come Down For Air - 2020
Bronze - Film - Tourism Tasmania, Come Down For Air - 2020
Bronze - Film - Tourism Tasmania, Come Down For Air - 2020
Bronze - Film - Tourism Tasmania, Come Down For Air - 2020
Bronze - Film - Tourism Tasmania, Come Down For Air - 2020
Silver - Apple, First Dance - 2018
Silver - Apple, First Dance - 2018
Bronze - Apple, First Dance - 2018
Bronze - Apple, First Dance - 2018
Bronze - Apple, First Dance - 2018
Silver - Samsung, Another World Awaits - 2016
Bronze - Samsung, Another World Awaits - 2016
Silver - Bulleit Bourbon, Anti-Established - 2014
Bronze - Bulleit Bourbon, Anti-Established - 2014
Bronze - Bulleit Bourbon, Anti-Established - 2014
Bronze - Bulleit Bourbon, Anti-Established - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
NEW YORK FESTIVALS
Finalist - Bundaberg Rum, Cheers to a Legend - 2016
Finalist - Bundaberg Rum, Cheers to a Legend - 2016
Finalist - Bundaberg Rum, Cheers to a Legend - 2016
Finalist - Bundaberg Rum, Cheers to a Legend - 2016
Bronze - Bulleit Bourbon, Anti-Established - 2014
Bronze - Bulleit Bourbon, Anti-Established - 2014
Finalist - Bulleit Bourbon, Anti-Established - 2014
Finalist - Bulleit Bourbon, Anti-Established - 2014
Finalist - Bulleit Bourbon, Anti-Established - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
LONDON INTERNATIONAL AWARDS
Finalist - Samsung, Another World Awaits - 2016
Bronze - Canon, Shine - 2015
Finalist - Bulleit Bourbon, Anti-Established - 2014
Silver - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
EPICA
Finalist - Canon, Shine - 2015
Silver - Bundaberg Rum, Road to Recovery - 2014
Silver - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
ADFEST
Finalist - Bulleit Bourbon, Anti-Established - 2014
Finalist - Bulleit Bourbon, Anti-Established - 2014
Gold - Bundaberg Rum, Road to Recovery - 2014
Silver - Bundaberg Rum, Road to Recovery - 2014
Silver - Bundaberg Rum, Road to Recovery - 2014
Silver - Bundaberg Rum, Road to Recovery - 2014
Silver - Bundaberg Rum, Road to Recovery - 2014
Bronze - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
Finalist - Bundaberg Rum, Road to Recovery - 2014
SPIKES ASIA
Gold - Canon, Shine - 2015
Silver - Canon, Shine - 2015
Bronze - Canon, Shine - 2015
Bronze - Canon, Shine - 2015
Bronze - Bulleit Bourbon, Anti-Established - 2013
Bronze - Bulleit Bourbon, Anti-Established - 2013
Gold - Bundaberg Rum, Road to Recovery - 2013
Silver - Bundaberg Rum, Road to Recovery - 2013
Silver - Bundaberg Rum, Road to Recovery - 2013
Silver - Bundaberg Rum, Road to Recovery - 2013
Silver - Bundaberg Rum, Road to Recovery - 2013
Silver - Bundaberg Rum, Road to Recovery - 2013
Bronze - Bundaberg Rum, Road to Recovery - 2013
Bronze - Bundaberg Rum, Road to Recovery - 2013
Finalist - Bundaberg Rum, Road to Recovery - 2013
Finalist - Bundaberg Rum, Road to Recovery - 2013
B&T AWARDS
Shortlist - Best TV Campaign - Apple, First Dance - 2018
MUMBRELLA AWARDS
Shortlist - TV Ad of the Year - Apple, First Dance - 2018
Shortlist - Ad Campaign of the Year - Apple, First Dance - 2018
KINSALE SHARK
Silver - Canon, Shine - 2015
Silver - Bundaberg Rum, Road to Recovery - 2013
Bronze - Bundaberg Rum, Road to Recovery - 2013
OTHER
Galleria Campari de Sesto San Giovanni - Exhibition N100 - ‘The Art of Negroni’ - 2019
Leo Burnett, Sydney - Employees of the Year - 2015
The Directory Big Won Rankings - 7th Most Awarded Integrated Campaign in the world - Canon, Shine - 2015
The Directory Big Won Rankings - 12th Most Creative Agency in the World - Leo Burnett, Sydney - 2015
The Directory Big Won Rankings - 7th Most Creative Agency in the world - Leo Burnett, Sydney - 2014
Campaign Asia - Creative and Digital Agency of the Year - Leo Burnett, Australia - 2015
AWARD - Advertising Agency of the Year - Leo Burnett, Sydney - 2015
AWARD - Network of the Year - Leo Burnett - 2015
Adnews - Agency of the Year - Leo Burnett, Sydney - 2015
B&T - Digital Agency of the Year - Leo Burnett, Sydney - 2015
Shots - Shortlisted Agency of the Year (Top 5) - Leo Burnett, Sydney - 2013
