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BULLEIT BATCHES
‘ANTI-ESTABLISHED’
Leo Burnett Sydney
Bulleit Bourbon has always broken with convention. The brand is proud of how it differs from more famous counterparts. When Bulleit decided to launch a new range of small batch, pre-mix drinks, they rejected the norm and introduced some more unexpected flavour combinations. This led us to match their unconventional product with some very direct, unconventional advertising.
