https://benalden.com BenAlden Wed, 10 May 2023 04:18:21 +0000 https://benalden.com en https://benalden.com/Dancing-Sands Thu, 04 May 2023 22:20:56 +0000 BenAlden https://benalden.com/Dancing-Sands ︎︎︎ DANCING SANDS DISTILLERY BRAND REFRESH Direct Client Dancing Sands is an independently owned, young but highly awarded distillery in Golden Bay, New Zealand. I was tasked with doing a brand refresh and creating new packaging designs for their range of Gin products. <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8af776140f05f6584cf84425983e62dc6e9ed34483fcc21afff289ce44d60311/Ben_Alden_Dancing_Sands_04.jpg" data-mid="177715451" border="0" src="https://freight.cargo.site/w/1000/i/8af776140f05f6584cf84425983e62dc6e9ed34483fcc21afff289ce44d60311/Ben_Alden_Dancing_Sands_04.jpg" /> PREVIOUS BRANDING The rebrand moved it from a functional brand with multiple, colourful looks to a cohesive, modern, premium brand with purpose and responsibility at its heart. <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/776574d1ee9334e76a4dbf2fcd4e772b05c47b9c4f6a182842a33970d7a213a8/Ben_Alden_Dancing_Sands_01.jpg" data-mid="177715449" border="0" src="https://freight.cargo.site/w/1000/i/776574d1ee9334e76a4dbf2fcd4e772b05c47b9c4f6a182842a33970d7a213a8/Ben_Alden_Dancing_Sands_01.jpg" /> This was done by rejecting the old world of celebrating scarcity, heritage and old branding traditions and instead joined an emerging breed of modern premium brands that seek to inspire with a sense of mission, belonging and living in the now. <img width="2000" height="1001" width_o="2000" height_o="1001" data-src="https://freight.cargo.site/t/original/i/c3b3c19cc153e1ad69729065319d49be816c3e53eb2b6d8d4db086dfa2e17ad1/Dancing_Sands_Vector_Graphics-05.png" data-mid="177731034" border="0" src="https://freight.cargo.site/w/1000/i/c3b3c19cc153e1ad69729065319d49be816c3e53eb2b6d8d4db086dfa2e17ad1/Dancing_Sands_Vector_Graphics-05.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/352aa79b5ea635a82dfbeed6389ac71bba7604baf06724f2de193b6a3934fe52/Dancing_Sands_Logotype.gif" data-mid="177728658" border="0" src="https://freight.cargo.site/w/1000/i/352aa79b5ea635a82dfbeed6389ac71bba7604baf06724f2de193b6a3934fe52/Dancing_Sands_Logotype.gif" /> &nbsp; <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/535b1066c3c36890870fad934c9de61f455275813517412351eded2f9a90bb44/Ben_Alden_Dancing_Sands_03.jpg" data-mid="177715450" border="0" src="https://freight.cargo.site/w/1000/i/535b1066c3c36890870fad934c9de61f455275813517412351eded2f9a90bb44/Ben_Alden_Dancing_Sands_03.jpg" /> A vibrant, illustrated look was created, and a new brand asset was born – the Welcome Swallow, found at the natural spring where Dancing Sands takes its name. The creation of this new character allowed the brand to easily switch between delivering messages of provenance, flavours, and ingredients, reducing environmental impact or its wider brand purpose. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f6963ac4804648947e50f822dbb48f1658e75813f30db27d59dca42622e3a008/Dancing_Sands_Welcome_Swallow.gif" data-mid="177729144" border="0" src="https://freight.cargo.site/w/1000/i/f6963ac4804648947e50f822dbb48f1658e75813f30db27d59dca42622e3a008/Dancing_Sands_Welcome_Swallow.gif" /> The new custom-designed bottles are made from at least 40% recycled glass, and are manufactured domestically, thus eliminating 15,000kg of carbon emissions annually. The labels are printed with non-toxic, soy-based inks on recycled paper and the outer shipping boxes are all compostable. <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/600f7e03f5d70f92f7ed7703505dcd918e5217e5c90ece5863e468cea3fdce58/Ben_Alden_Dancing_Sands_05.jpg" data-mid="177715452" border="0" src="https://freight.cargo.site/w/1000/i/600f7e03f5d70f92f7ed7703505dcd918e5217e5c90ece5863e468cea3fdce58/Ben_Alden_Dancing_Sands_05.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6283aca6c1ae8405f82ff11c91ad054e83bda88045679ee00e633008f9fe0de7/Ben_Alden_Dancing_Sands_06.jpg" data-mid="177715453" border="0" src="https://freight.cargo.site/w/1000/i/6283aca6c1ae8405f82ff11c91ad054e83bda88045679ee00e633008f9fe0de7/Ben_Alden_Dancing_Sands_06.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07886e76429ce3891cbd6a704ec09ee5825ba191d617f69e8addff8b75394ee7/Ben_Alden_Dancing_Sands_08.jpg" data-mid="177715456" border="0" src="https://freight.cargo.site/w/1000/i/07886e76429ce3891cbd6a704ec09ee5825ba191d617f69e8addff8b75394ee7/Ben_Alden_Dancing_Sands_08.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df18de355cc4e09a04eb6c5ad3db9db78b7bc932481b0ae4b5539584867e5437/Ben_Alden_Dancing_Sands_07.jpg" data-mid="177733528" border="0" src="https://freight.cargo.site/w/1000/i/df18de355cc4e09a04eb6c5ad3db9db78b7bc932481b0ae4b5539584867e5437/Ben_Alden_Dancing_Sands_07.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e315cd132796652ce04bd68bfd298c1d28f8789ddb4c02e22f891c599f7a3e0a/Ben_Alden_Dancing_Sands_09.jpg" data-mid="177715457" border="0" src="https://freight.cargo.site/w/1000/i/e315cd132796652ce04bd68bfd298c1d28f8789ddb4c02e22f891c599f7a3e0a/Ben_Alden_Dancing_Sands_09.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ea851514ae715fc32fae8b344954ee7a62fe766d203628ac07668cf9e45bc06/Ben_Alden_Dancing_Sands_010.jpg" data-mid="177715458" border="0" src="https://freight.cargo.site/w/1000/i/9ea851514ae715fc32fae8b344954ee7a62fe766d203628ac07668cf9e45bc06/Ben_Alden_Dancing_Sands_010.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/288b5cfeb71da0f6f67b36daa522398893998b465ad2f5eef162ea5cb8768e74/Ben_Alden_Dancing_Sands_011.jpg" data-mid="177715459" border="0" src="https://freight.cargo.site/w/1000/i/288b5cfeb71da0f6f67b36daa522398893998b465ad2f5eef162ea5cb8768e74/Ben_Alden_Dancing_Sands_011.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5841cd7c38bcde71c036efb19f7ee323736a8037cce62f1d67e8b6c091fe07fe/Ben_Alden_Dancing_Sands_012.jpg" data-mid="177715460" border="0" src="https://freight.cargo.site/w/1000/i/5841cd7c38bcde71c036efb19f7ee323736a8037cce62f1d67e8b6c091fe07fe/Ben_Alden_Dancing_Sands_012.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9cf558f2b81a79831406d0f4ed132a3f98f7faf53a6098dee2475ec88ea6d4e/Ben_Alden_Dancing_Sands_013.jpg" data-mid="177715461" border="0" src="https://freight.cargo.site/w/1000/i/e9cf558f2b81a79831406d0f4ed132a3f98f7faf53a6098dee2475ec88ea6d4e/Ben_Alden_Dancing_Sands_013.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4618276cb55de8297cde613b1f41068919385f264ad67542b47f28b7d12710dc/Ben_Alden_Dancing_Sands_014.jpg" data-mid="177715462" border="0" src="https://freight.cargo.site/w/1000/i/4618276cb55de8297cde613b1f41068919385f264ad67542b47f28b7d12710dc/Ben_Alden_Dancing_Sands_014.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb713bb3b699a0144386502deb768eddd933b4f099a4a635d0ecd9a7be9c4384/Dancing_Sands_Vector_Graphics-02.png" data-mid="177730583" border="0" src="https://freight.cargo.site/w/1000/i/eb713bb3b699a0144386502deb768eddd933b4f099a4a635d0ecd9a7be9c4384/Dancing_Sands_Vector_Graphics-02.png" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/480a886227b33dedaf6114694846f7273c20ecec9c36dbae0a027821c02efd7e/Ben_Alden_Dancing_Sands_016.jpg" data-mid="177715464" border="0" src="https://freight.cargo.site/w/1000/i/480a886227b33dedaf6114694846f7273c20ecec9c36dbae0a027821c02efd7e/Ben_Alden_Dancing_Sands_016.jpg" /> <img width="2001" height="1081" width_o="2001" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8a1d7ec681b97d74dede24e54b09edd50ef374ddd65236e81dc39779c7245c88/Dancing_Sands_Vector_Graphics-04.png" data-mid="177730588" border="0" src="https://freight.cargo.site/w/1000/i/8a1d7ec681b97d74dede24e54b09edd50ef374ddd65236e81dc39779c7245c88/Dancing_Sands_Vector_Graphics-04.png" /> <img width="2001" height="1081" width_o="2001" height_o="1081" data-src="https://freight.cargo.site/t/original/i/af703de6b928641adc439c275304457fba8af54061f8ae5d7a78aae19d21df10/Dancing_Sands_Vector_Graphics-01.png" data-mid="177730581" border="0" src="https://freight.cargo.site/w/1000/i/af703de6b928641adc439c275304457fba8af54061f8ae5d7a78aae19d21df10/Dancing_Sands_Vector_Graphics-01.png" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a431cfc5606a880948bc4d3fd89da4178c18acf3f06758d52120aac13582eb13/Ben_Alden_Dancing_Sands_019.jpg" data-mid="177715466" border="0" src="https://freight.cargo.site/w/1000/i/a431cfc5606a880948bc4d3fd89da4178c18acf3f06758d52120aac13582eb13/Ben_Alden_Dancing_Sands_019.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/28c76c4b2e86ec0b56d8fc3a398f6634f47767a4853d2bd1b4a012dd279ead37/Ben_Alden_Dancing_Sands_020.jpg" data-mid="177715468" border="0" src="https://freight.cargo.site/w/1000/i/28c76c4b2e86ec0b56d8fc3a398f6634f47767a4853d2bd1b4a012dd279ead37/Ben_Alden_Dancing_Sands_020.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2a14ebf51ff7276762d41af2bfcdc122e816e29f6d803b2cc391c09029a6793/Ben_Alden_Dancing_Sands_021.jpg" data-mid="177715469" border="0" src="https://freight.cargo.site/w/1000/i/a2a14ebf51ff7276762d41af2bfcdc122e816e29f6d803b2cc391c09029a6793/Ben_Alden_Dancing_Sands_021.jpg" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77128491a04d7d04c77660c8430cd0a0ed44d59475883a487b5eca4255442a8d/Ben_Alden_Dancing_Sands_022.jpg" data-mid="177715470" border="0" src="https://freight.cargo.site/w/1000/i/77128491a04d7d04c77660c8430cd0a0ed44d59475883a487b5eca4255442a8d/Ben_Alden_Dancing_Sands_022.jpg" /> <img width="1191" height="1684" width_o="1191" height_o="1684" data-src="https://freight.cargo.site/t/original/i/3c689b6d3bbb7d4b69dbe74820229592bc6b12605f7a7032dfc5de1e175a52b6/Dancing_Sands_Poster_Barrel_Aged.png" data-mid="177732590" border="0" src="https://freight.cargo.site/w/1000/i/3c689b6d3bbb7d4b69dbe74820229592bc6b12605f7a7032dfc5de1e175a52b6/Dancing_Sands_Poster_Barrel_Aged.png" /> <img width="1191" height="1684" width_o="1191" height_o="1684" data-src="https://freight.cargo.site/t/original/i/e0e7188498efdc5b0d7e36821ce3c56c92af3864f9bdcf1c240d6deaa9a305c9/Dancing_Sands_Poster_Wasabi.png" data-mid="177732591" border="0" src="https://freight.cargo.site/w/1000/i/e0e7188498efdc5b0d7e36821ce3c56c92af3864f9bdcf1c240d6deaa9a305c9/Dancing_Sands_Poster_Wasabi.png" /> <img width="1191" height="1684" width_o="1191" height_o="1684" data-src="https://freight.cargo.site/t/original/i/97235a36d2d0ba7aa223100d2db3d38aac4b021243f1ecb4a017d8b515963e4d/Dancing_Sands_Poster_Dry_Gin.png" data-mid="177732473" border="0" src="https://freight.cargo.site/w/1000/i/97235a36d2d0ba7aa223100d2db3d38aac4b021243f1ecb4a017d8b515963e4d/Dancing_Sands_Poster_Dry_Gin.png" /> ︎︎︎ https://benalden.com/Beer-Reimagined Fri, 05 May 2023 03:12:25 +0000 BenAlden https://benalden.com/Beer-Reimagined ︎︎︎ CARLTON &amp; UNITED BREWERIESBRAND CREATION Clemenger BBDO Melbourne Working with Clemenger BBDO Melbourne, we pitched for and won a unique project for Carlton &amp; United Breweries; to entice Australians to re-imagine beer in a whole new way and launch a new fruity beer category. Three new ‘brands of scale’ were created, each with broad unisex appeal and modern values, with three distinct brand personalities for an emerging audience of drinkers. My role was both as a creative; conceptualising, naming and building the brands, and as a designer, creating the concept can artwork. Both Sungazer and Mosey were then further refined and launched via brand design consultancy, WhatCameNext_. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/774d5891477e0b6646d44b3beff7db6a08cd23a405c0d526f00f1b3de9b01936/Ben_Alden_Mosey_Fruity_Beer_01.jpg" data-mid="178278519" border="0" src="https://freight.cargo.site/w/1000/i/774d5891477e0b6646d44b3beff7db6a08cd23a405c0d526f00f1b3de9b01936/Ben_Alden_Mosey_Fruity_Beer_01.jpg" /> MOSEY - A beer that’s as easy-going as Aussies. Here, I wanted to visually capture the relaxed, default setting in every Aussie to ‘go with the flow’ and enjoy the simple life. This simple repeating wave graphic formed the heart of the design and continued into its final design. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3f0a67392a4f831b0e4e0423f2f94560381f992154eb366f1b32319eebd0cea1/Ben_Alden_Mosey_Fruity_Beer_02.jpg" data-mid="178278568" border="0" src="https://freight.cargo.site/w/1000/i/3f0a67392a4f831b0e4e0423f2f94560381f992154eb366f1b32319eebd0cea1/Ben_Alden_Mosey_Fruity_Beer_02.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e2f95adb9ea814d613f282b5df0d00334feb614e9e00f5e0d3df7613fea8dcb5/Ben_Alden_Mosey_Fruity_Beer_03.jpg" data-mid="178278580" border="0" src="https://freight.cargo.site/w/1000/i/e2f95adb9ea814d613f282b5df0d00334feb614e9e00f5e0d3df7613fea8dcb5/Ben_Alden_Mosey_Fruity_Beer_03.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/7c48b9f7112a4ce06ba74bef0ae30162ed64a810064bdff0838e0fd325cef94f/Ben_Alden_Mosey_Fruity_Beer_04.jpg" data-mid="178278593" border="0" src="https://freight.cargo.site/w/1000/i/7c48b9f7112a4ce06ba74bef0ae30162ed64a810064bdff0838e0fd325cef94f/Ben_Alden_Mosey_Fruity_Beer_04.jpg" /> SUNGAZER - When you feel the sun on your face, everything seems just that little bit better. Sungazer is a beer that harnesses the goodness of the sun to bring you a drink that’s bright, sweet and bursting with sun-ripened fruit flavour. The concept of using the fruit flavour to depict the sun in various Aussie sun-drenched scenes was retained in the final design. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/6c721844a8b85de2c5758965b81beabd365a2fe2c4219ed8911c1d44dcb8d694/Ben_Alden_Sungazer_Fruity_Beer_01.jpg" data-mid="178278640" border="0" src="https://freight.cargo.site/w/1000/i/6c721844a8b85de2c5758965b81beabd365a2fe2c4219ed8911c1d44dcb8d694/Ben_Alden_Sungazer_Fruity_Beer_01.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/86901f4c49a4e44feaa51477d598d5407b032edbcac82d28284d2816a1f01567/Ben_Alden_Sungazer_Fruity_Beer_02.jpg" data-mid="178278644" border="0" src="https://freight.cargo.site/w/1000/i/86901f4c49a4e44feaa51477d598d5407b032edbcac82d28284d2816a1f01567/Ben_Alden_Sungazer_Fruity_Beer_02.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/894a91f2f9b22f5bf26ba08b8cd267bdae3930f4b898da295a45cafab5542f09/Ben_Alden_Sungazer_Fruity_Beer_03.jpg" data-mid="178278648" border="0" src="https://freight.cargo.site/w/1000/i/894a91f2f9b22f5bf26ba08b8cd267bdae3930f4b898da295a45cafab5542f09/Ben_Alden_Sungazer_Fruity_Beer_03.jpg" /> LAUGHING LORIKEET - It’s not just our sunny skies, but our sunny disposition that imbues Aussie optimism. Having a laugh and seeing the lighter side can help more than we realise. Laughing Lorikeet is a drink that embodies the Aussie way of looking at things with a half glass full approach. Unfortunately, this brand didn’t get to spread its wings in the real world, but I had a lot of fun drawing the cheeky character. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/818f0a3375a5df74124ea28cf17e0d94c21185b612adadafcadf60f011e73f0b/Ben_Alden_Beer_Reimagined_01.jpg" data-mid="178278657" border="0" src="https://freight.cargo.site/w/1000/i/818f0a3375a5df74124ea28cf17e0d94c21185b612adadafcadf60f011e73f0b/Ben_Alden_Beer_Reimagined_01.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0f702bc662c2c00ffd415f7c129260fbdb4db990941507f14d26461ae8176abf/Ben_Alden_Beer_Reimagined_02.jpg" data-mid="178278664" border="0" src="https://freight.cargo.site/w/1000/i/0f702bc662c2c00ffd415f7c129260fbdb4db990941507f14d26461ae8176abf/Ben_Alden_Beer_Reimagined_02.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/61949bb8493d6c05f17e297e8a09e22a3b57aadd550a72a832f6ca83b5fecf40/Ben_Alden_Beer_Reimagined_03.jpg" data-mid="178278773" border="0" src="https://freight.cargo.site/w/1000/i/61949bb8493d6c05f17e297e8a09e22a3b57aadd550a72a832f6ca83b5fecf40/Ben_Alden_Beer_Reimagined_03.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e030d08191d19fe1cabf353656cfdd177f649f53dc26ee6708c2ae22f208aba3/Ben_Alden_Beer_Reimagined_04.jpg" data-mid="178278798" border="0" src="https://freight.cargo.site/w/1000/i/e030d08191d19fe1cabf353656cfdd177f649f53dc26ee6708c2ae22f208aba3/Ben_Alden_Beer_Reimagined_04.jpg" /> ︎︎︎ https://benalden.com/Cheers-To-A-Legend-Packaging Fri, 05 May 2023 08:20:29 +0000 BenAlden https://benalden.com/Cheers-To-A-Legend-Packaging ︎︎︎ BUNDABERG RUMPACKAGING DESIGN Leo Burnett Sydney With over 125 years of history, Bundaberg Rum is an Australian legend. But in 2015, it had become a bit stale. We needed to create a campaign that would reiterate Bundy’s status as a cultural icon but also make our can fun and relevant for a new generation of Aussie drinkers. We decided to honour our fellow Aussie legends, by handing over our famous can. We called it ‘Cheers to a legend’. <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/8a006cc2b6cbb65380ca53bbe843d17b6f43d9175a9798ace7e4112ecbe1a2fc/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_03.jpg" data-mid="178278835" border="0" src="https://freight.cargo.site/w/1000/i/8a006cc2b6cbb65380ca53bbe843d17b6f43d9175a9798ace7e4112ecbe1a2fc/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_03.jpg" /> 11 legends were chosen &amp; their face was emblazoned on a can. Or rather, two cans. Aussies were asked to cheers those cans to complete a face. Scan it using the Bundaberg app &amp; you’re instantly delivered the tale of that legend’s life. But folklore was never meant to be factual. And that’s why you can also mash legends together, creating new legends, such as Magda Cash, a Wimbledon-winning comedienne or Phar Kelly, a bank-robbing racehorse. In total there were 121 possible legends. <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/e7455bbca2132c2e544005fc845dae8c70a44f570b405a1a2c886011e8de9d8e/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_04.jpg" data-mid="178278836" border="0" src="https://freight.cargo.site/w/1000/i/e7455bbca2132c2e544005fc845dae8c70a44f570b405a1a2c886011e8de9d8e/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_04.jpg" /> <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/318f056248a7feb1cef2287cef08e53fbcf3172e70f067f46991ff66dfefa8fb/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_05.jpg" data-mid="178278837" border="0" src="https://freight.cargo.site/w/1000/i/318f056248a7feb1cef2287cef08e53fbcf3172e70f067f46991ff66dfefa8fb/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_05.jpg" /> <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/86ab0cdc1eefec55c6a12a4c4e48af0206bf4ff36fec7224b8a28a30de922d50/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_06.jpg" data-mid="178278838" border="0" src="https://freight.cargo.site/w/1000/i/86ab0cdc1eefec55c6a12a4c4e48af0206bf4ff36fec7224b8a28a30de922d50/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_06.jpg" /> <img width="2480" height="1466" width_o="2480" height_o="1466" data-src="https://freight.cargo.site/t/original/i/ab5e2b23e042104260b8a46d56b7ef74dae4da93c005601fd0974620408c385e/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_09.png" data-mid="178278841" border="0" src="https://freight.cargo.site/w/1000/i/ab5e2b23e042104260b8a46d56b7ef74dae4da93c005601fd0974620408c385e/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_09.png" /> This project also involved me creating 121 different storyboards from stock imagery. <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/6ddce559a9ddb9f219a0e75024227d4c557fe191e9e56275ab4a8083170927dd/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_07.jpg" data-mid="178278839" border="0" src="https://freight.cargo.site/w/1000/i/6ddce559a9ddb9f219a0e75024227d4c557fe191e9e56275ab4a8083170927dd/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_07.jpg" /> <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/23bf94658368008048d4a3b2bf3b1ddfb7632fad4c4eefbf943d4656642ca269/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_08.jpg" data-mid="178278840" border="0" src="https://freight.cargo.site/w/1000/i/23bf94658368008048d4a3b2bf3b1ddfb7632fad4c4eefbf943d4656642ca269/Ben_Alden_Bundaberg_Rum_Cheers_To_A_Legend_08.jpg" /> ︎︎︎ https://benalden.com/Road-To-Recovery-Packaging Fri, 05 May 2023 08:17:10 +0000 BenAlden https://benalden.com/Road-To-Recovery-Packaging ︎︎︎ BUNDABERG RUMPACKAGING DESIGN Leo Burnett Sydney In 2013, the worst flood in Queensland’s history devastated the city of Bundaberg, displacing thousands. The region desperately needed an economic boost following the disaster, so Bundaberg Rum decided to use its name to get visitors back. In short, we would turn a disaster zone into a tourist destination. We staged a special relaunch of the rum called ’Road to Recovery’. Each bottle was labelled with the name of a flood-affected street. The bottles were only available from the distillery and the campaign brought thousands to the town. All profits from sales went towards flood relief. <img width="2300" height="1330" width_o="2300" height_o="1330" data-src="https://freight.cargo.site/t/original/i/5995b4c3a2a50ab3424219e562d290f420e1e22772bd9f1ff539b5140cfbdb08/Ben_Alden_Road_To_Recovery_1.jpg" data-mid="178279123" border="0" src="https://freight.cargo.site/w/1000/i/5995b4c3a2a50ab3424219e562d290f420e1e22772bd9f1ff539b5140cfbdb08/Ben_Alden_Road_To_Recovery_1.jpg" /> We used the actual street map of Bundaberg as our recurring design idea. This featured on limited edition packaging, special die cut posters and a print campaign encouraging people to visit Bundaberg again. <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/cf44f279d3f4adfc9d2d6dc4ce3b710ab57ac722a88df9015ce74cfd75c845a9/Ben_Alden_Road_To_Recovery_2.jpg" data-mid="178279124" border="0" src="https://freight.cargo.site/w/1000/i/cf44f279d3f4adfc9d2d6dc4ce3b710ab57ac722a88df9015ce74cfd75c845a9/Ben_Alden_Road_To_Recovery_2.jpg" /> <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/e2e585315e204675b2a9f7728c172a0708cd4f2a81772bd6baa18edc17d05808/Ben_Alden_Road_To_Recovery_3.jpg" data-mid="178279125" border="0" src="https://freight.cargo.site/w/1000/i/e2e585315e204675b2a9f7728c172a0708cd4f2a81772bd6baa18edc17d05808/Ben_Alden_Road_To_Recovery_3.jpg" /> <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/367825228d792a5cda2f525edf22059f56dcb256b496d214689c068d89503b2c/Ben_Alden_Road_To_Recovery_4.jpg" data-mid="178279126" border="0" src="https://freight.cargo.site/w/1000/i/367825228d792a5cda2f525edf22059f56dcb256b496d214689c068d89503b2c/Ben_Alden_Road_To_Recovery_4.jpg" /> <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/3a439430b978f06040a1a20b3b8834c103bdd4bb5f172b25441dd6432a3f0b3d/Ben_Alden_Road_To_Recovery_5.jpg" data-mid="178279127" border="0" src="https://freight.cargo.site/w/1000/i/3a439430b978f06040a1a20b3b8834c103bdd4bb5f172b25441dd6432a3f0b3d/Ben_Alden_Road_To_Recovery_5.jpg" /> <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/24307eb30b85ee54761fadd4a7dfac8d975218ffd75ad520cf6de405399cae1c/Ben_Alden_Road_To_Recovery_6.jpg" data-mid="178279128" border="0" src="https://freight.cargo.site/w/1000/i/24307eb30b85ee54761fadd4a7dfac8d975218ffd75ad520cf6de405399cae1c/Ben_Alden_Road_To_Recovery_6.jpg" /> <img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/7238293c5c9bc3082dba2f4d27b4023ffc838a681629c33310879c17fb560adc/Ben_Alden_Road_To_Recovery_7.jpg" data-mid="178279129" border="0" src="https://freight.cargo.site/w/1000/i/7238293c5c9bc3082dba2f4d27b4023ffc838a681629c33310879c17fb560adc/Ben_Alden_Road_To_Recovery_7.jpg" /> <img width="2300" height="1330" width_o="2300" height_o="1330" data-src="https://freight.cargo.site/t/original/i/6c99a476ce3de51d93ec1731f35163a60169c009b14b9068bfe8568967431a51/Ben_Alden_Road_To_Recovery_8.jpg" data-mid="178279130" border="0" src="https://freight.cargo.site/w/1000/i/6c99a476ce3de51d93ec1731f35163a60169c009b14b9068bfe8568967431a51/Ben_Alden_Road_To_Recovery_8.jpg" /> ︎︎︎ https://benalden.com/Rumbassadors Fri, 05 May 2023 08:21:12 +0000 BenAlden https://benalden.com/Rumbassadors ︎︎︎ BUNDABERG RUMPACKAGING DESIGN Leo Burnett Sydney In 2015, Diageo approached us with a bold idea for a high-end brand loyalty program. Members would have access to exclusive rums, a blending kit and various other benefits. It would appeal to Bundy's most fervent adorers – soon to the known as ‘Rumbassadors’. In addition to naming the program, we named the rum variants, designed the bottles and blending book and devised many of the program benefits. <img width="1920" height="1142" width_o="1920" height_o="1142" data-src="https://freight.cargo.site/t/original/i/4a9115f8b441eb71c7b5be60f042b7db2e53fcdb2d648ad696ce6105d2f43fc3/Ben_Alden_Rumbassadors_03.jpg" data-mid="178279676" border="0" src="https://freight.cargo.site/w/1000/i/4a9115f8b441eb71c7b5be60f042b7db2e53fcdb2d648ad696ce6105d2f43fc3/Ben_Alden_Rumbassadors_03.jpg" /> <img width="1920" height="1142" width_o="1920" height_o="1142" data-src="https://freight.cargo.site/t/original/i/7561933feac36bb0e78c160793ef77ecf686001600ce3a1e24233c3544b3f615/Ben_Alden_Rumbassadors_05.jpg" data-mid="178279678" border="0" src="https://freight.cargo.site/w/1000/i/7561933feac36bb0e78c160793ef77ecf686001600ce3a1e24233c3544b3f615/Ben_Alden_Rumbassadors_05.jpg" /> <img width="1920" height="1142" width_o="1920" height_o="1142" data-src="https://freight.cargo.site/t/original/i/905e8e1f12efe7c38ed0f2dc8cdcd0bef078f2329aeab3bf51b74025ee38121e/Ben_Alden_Rumbassadors_04.jpg" data-mid="178279677" border="0" src="https://freight.cargo.site/w/1000/i/905e8e1f12efe7c38ed0f2dc8cdcd0bef078f2329aeab3bf51b74025ee38121e/Ben_Alden_Rumbassadors_04.jpg" /> <img width="1920" height="1142" width_o="1920" height_o="1142" data-src="https://freight.cargo.site/t/original/i/916e9b65242b3f1e201bd73ec1da4bb189a54ecb95f9b38f96beb70084c4c039/Ben_Alden_Rumbassadors_06.jpg" data-mid="178279679" border="0" src="https://freight.cargo.site/w/1000/i/916e9b65242b3f1e201bd73ec1da4bb189a54ecb95f9b38f96beb70084c4c039/Ben_Alden_Rumbassadors_06.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6cef7439dc3adaf099292fb892313bd3af31d66abe006d160a6f08d61f9cb26f/Ben_Alden_Rumbassadors_01.jpg" data-mid="178279674" border="0" src="https://freight.cargo.site/w/1000/i/6cef7439dc3adaf099292fb892313bd3af31d66abe006d160a6f08d61f9cb26f/Ben_Alden_Rumbassadors_01.jpg" /> ︎︎︎ https://benalden.com/Campari-Red-Nights Fri, 05 May 2023 08:21:50 +0000 BenAlden https://benalden.com/Campari-Red-Nights ︎︎︎ CAMPARIINSTALLATION &amp; POSTER DESIGN TBWA Sydney To celebrate the closing of the Negroni’s 100th year, Campari hosted an exhibition of the iconic cocktail’s many faces. The N100 Exhibition showcased 29 artistic interpretations dedicated to the legendary drink. What started out as an event invitation in Sydney, travelled all the way to Galleria Campari, a museum in Sesto San Giovanni, Milan. <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a6452ad04772026ac2c26440db06862c03468e302e1683bd4dcd51c022b302db/Ben_Alden_Campari_Red_Nights_01.jpg" data-mid="178124188" border="0" src="https://freight.cargo.site/w/1000/i/a6452ad04772026ac2c26440db06862c03468e302e1683bd4dcd51c022b302db/Ben_Alden_Campari_Red_Nights_01.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bd317c3bed80c2891b90d98a38efd9eb344badfc35f7503a6e90e241064e9e4e/Ben_Alden_Campari_Red_Nights_02.jpg" data-mid="178124189" border="0" src="https://freight.cargo.site/w/1000/i/bd317c3bed80c2891b90d98a38efd9eb344badfc35f7503a6e90e241064e9e4e/Ben_Alden_Campari_Red_Nights_02.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3a1adcf4325d7bc0aaf149064ee92d073fca165cd651fe4e8a102940aa9911c7/Ben_Alden_Campari_Red_Nights_03.jpg" data-mid="178124191" border="0" src="https://freight.cargo.site/w/1000/i/3a1adcf4325d7bc0aaf149064ee92d073fca165cd651fe4e8a102940aa9911c7/Ben_Alden_Campari_Red_Nights_03.jpg" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/c230a1026e6f4636ec780e46fba9ef0e083242ef8d29f5c04e466de41f6e5df7/Ben_Alden_Campari_Red_Nights_06.jpg" data-mid="178124193" border="0" src="https://freight.cargo.site/w/1000/i/c230a1026e6f4636ec780e46fba9ef0e083242ef8d29f5c04e466de41f6e5df7/Ben_Alden_Campari_Red_Nights_06.jpg" /> <img width="570" height="737" width_o="570" height_o="737" data-src="https://freight.cargo.site/t/original/i/37d02bd184b9dee76bd28d095afbb3749bd79ffd1890dfebb4edb7766e295b89/Ben_Alden_Campari_Red_Nights_09.jpg" data-mid="178124196" border="0" src="https://freight.cargo.site/w/570/i/37d02bd184b9dee76bd28d095afbb3749bd79ffd1890dfebb4edb7766e295b89/Ben_Alden_Campari_Red_Nights_09.jpg" /> <img width="570" height="737" width_o="570" height_o="737" data-src="https://freight.cargo.site/t/original/i/102f87551c7dfa6c6777cb94e244a3c2ea1c0c5f3a3c755493d22ef1971451cb/Ben_Alden_Campari_Red_Nights_10.jpg" data-mid="178124197" border="0" src="https://freight.cargo.site/w/570/i/102f87551c7dfa6c6777cb94e244a3c2ea1c0c5f3a3c755493d22ef1971451cb/Ben_Alden_Campari_Red_Nights_10.jpg" /> <img width="570" height="737" width_o="570" height_o="737" data-src="https://freight.cargo.site/t/original/i/a2b9c253668bd7754e58d5af0afd75f6912f2d5dee974868ccde13a4b8d141b0/Ben_Alden_Campari_Red_Nights_11.jpg" data-mid="178124198" border="0" src="https://freight.cargo.site/w/570/i/a2b9c253668bd7754e58d5af0afd75f6912f2d5dee974868ccde13a4b8d141b0/Ben_Alden_Campari_Red_Nights_11.jpg" /> <img width="2000" height="1170" width_o="2000" height_o="1170" data-src="https://freight.cargo.site/t/original/i/973b46e8da94e7e0c5e73dc92dde7a1a062282c7ba9ac9992da21b0978cda6e5/Ben_Alden_Campari_Red_Nights_00.jpg" data-mid="178534208" border="0" src="https://freight.cargo.site/w/1000/i/973b46e8da94e7e0c5e73dc92dde7a1a062282c7ba9ac9992da21b0978cda6e5/Ben_Alden_Campari_Red_Nights_00.jpg" /> ︎︎︎ https://benalden.com/Hop-Federation Fri, 05 May 2023 08:23:11 +0000 BenAlden https://benalden.com/Hop-Federation ︎︎︎ HOP FEDERATIONPACKAGING DESIGN Direct Client Hop Federation is a craft brewery in the heart of hop country - Riwaka, NZ. Soon after they joined the Māori food and beverage business Kono, I was given the opportunity to pitch a design for their celebration release, which later became known as ‘Kono Hazy IPA’. The pitch was successful, and so I was later commissioned to produce many more designs for them.&nbsp; <img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/7b8c262d4a4565935d153b79673c7bf8192020eeb9b96c47c4291bcaa947b032/Ben_Alden_Hop_Federation_6.jpg" data-mid="178281196" border="0" src="https://freight.cargo.site/w/1000/i/7b8c262d4a4565935d153b79673c7bf8192020eeb9b96c47c4291bcaa947b032/Ben_Alden_Hop_Federation_6.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/f02cfa82d9705520a02b1275b4b9aa68eb6d66463519e347a9eaca0210be49d0/Ben_Alden_Hop_Federation_1.jpg" data-mid="178281191" border="0" src="https://freight.cargo.site/w/1000/i/f02cfa82d9705520a02b1275b4b9aa68eb6d66463519e347a9eaca0210be49d0/Ben_Alden_Hop_Federation_1.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/322e2ef46ba5a52fe4c41c6554c4e7693411af5955dc9e5e4e19e7f2f39c5de3/Ben_Alden_Hop_Federation_2.jpg" data-mid="178281192" border="0" src="https://freight.cargo.site/w/1000/i/322e2ef46ba5a52fe4c41c6554c4e7693411af5955dc9e5e4e19e7f2f39c5de3/Ben_Alden_Hop_Federation_2.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/a5ea5a87a6e6b613cf8ca90029b2a904d237fd9ee9e5d8117293f2c0d229d123/Ben_Alden_Hop_Federation_5.jpg" data-mid="178281195" border="0" src="https://freight.cargo.site/w/1000/i/a5ea5a87a6e6b613cf8ca90029b2a904d237fd9ee9e5d8117293f2c0d229d123/Ben_Alden_Hop_Federation_5.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/05c2b951774e5f9fab97653ebb886d8b3aabf0c7e652d049b1c1ec6285801250/Ben_Alden_Hop_Federation_4.jpg" data-mid="178281194" border="0" src="https://freight.cargo.site/w/1000/i/05c2b951774e5f9fab97653ebb886d8b3aabf0c7e652d049b1c1ec6285801250/Ben_Alden_Hop_Federation_4.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/3c391677a4160c75f57c45f84a1fb63e67ed810f15b160dc15778d075313764e/Ben_Alden_Hop_Federation_3.jpg" data-mid="178281193" border="0" src="https://freight.cargo.site/w/1000/i/3c391677a4160c75f57c45f84a1fb63e67ed810f15b160dc15778d075313764e/Ben_Alden_Hop_Federation_3.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/3763b0bab4b3208cd3829bf5a3ce9865fca645a4680277e906541ee5ab5c45ce/Ben_Alden_Hop_Federation_7.jpg" data-mid="178281197" border="0" src="https://freight.cargo.site/w/1000/i/3763b0bab4b3208cd3829bf5a3ce9865fca645a4680277e906541ee5ab5c45ce/Ben_Alden_Hop_Federation_7.jpg" /> <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d693b2532be4eda1daa44c6a30b042df2b6bd2126fd5a8a9b3e5110d5a279df3/Ben_Alden_Hop_Federation_8.jpg" data-mid="178533755" border="0" src="https://freight.cargo.site/w/1000/i/d693b2532be4eda1daa44c6a30b042df2b6bd2126fd5a8a9b3e5110d5a279df3/Ben_Alden_Hop_Federation_8.jpg" /> ︎︎︎ https://benalden.com/Gatorade-Game-Changers Fri, 05 May 2023 08:23:59 +0000 BenAlden https://benalden.com/Gatorade-Game-Changers ︎︎︎ GATORADEPOSTER DESIGN TBWA Sydney A simple OOH poster I designed for Gatorade to position them as the original game changer.&nbsp; <img width="1060" height="1500" width_o="1060" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6ed61a5a8e3570decbc4e7e62279a8b1f232394cd10ffe089381955bf655de53/Ben_Alden_Gatorade_Game_Changer.jpg" data-mid="178153266" border="0" src="https://freight.cargo.site/w/1000/i/6ed61a5a8e3570decbc4e7e62279a8b1f232394cd10ffe089381955bf655de53/Ben_Alden_Gatorade_Game_Changer.jpg" /> ︎︎︎ https://benalden.com/Jut-Wedge-Chair Wed, 10 May 2023 04:07:46 +0000 BenAlden https://benalden.com/Jut-Wedge-Chair ︎︎︎ JUT WEDGE CHAIR FURNITURE DESIGN Personal Project This original design was crafted by myself and executed under the guidance of Reed Hansuld at the Centre for Fine Woodworking in Nelson, NZ. It was exhibited at The Refinery ArtSpace as part of the 2019 end of year show.&nbsp; Hand selected straight grain American White Oak is coopered for the seat and back. Jutted legs and side stretchers are bridle joints, flanked by wedges and captured within the seat base. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/eef9971c1a3c5492827b8b52e56dcf6dbe80b4720fb068b17940fa1d60c93fc5/Ben_Alden_Furniture_14.jpg" data-mid="178279910" border="0" src="https://freight.cargo.site/w/1000/i/eef9971c1a3c5492827b8b52e56dcf6dbe80b4720fb068b17940fa1d60c93fc5/Ben_Alden_Furniture_14.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d364d99b458a6f853691662fd923a07f2b97b2c4c7e33dcf59f3c35a180f87c8/Ben_Alden_Furniture_15.jpg" data-mid="178279911" border="0" src="https://freight.cargo.site/w/1000/i/d364d99b458a6f853691662fd923a07f2b97b2c4c7e33dcf59f3c35a180f87c8/Ben_Alden_Furniture_15.jpg" /> <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/e0918cfd25edaeaa5725aab69bf3b33e1923f155eb893a35681f92a6db66a3df/Ben_Alden_Furniture_21.jpg" data-mid="178279919" border="0" src="https://freight.cargo.site/w/1000/i/e0918cfd25edaeaa5725aab69bf3b33e1923f155eb893a35681f92a6db66a3df/Ben_Alden_Furniture_21.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/29a1034e0016f5b1ceca6a6f9d8de5e79cd92e325ce693b89730dbb5499ad7e5/Ben_Alden_Furniture_16.jpg" data-mid="178279912" border="0" src="https://freight.cargo.site/w/1000/i/29a1034e0016f5b1ceca6a6f9d8de5e79cd92e325ce693b89730dbb5499ad7e5/Ben_Alden_Furniture_16.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/39b390eacaa89d917cbce36cec6e05530a38334f85518b3b7ece8d2f77f63896/Ben_Alden_Furniture_17.jpg" data-mid="178279913" border="0" src="https://freight.cargo.site/w/1000/i/39b390eacaa89d917cbce36cec6e05530a38334f85518b3b7ece8d2f77f63896/Ben_Alden_Furniture_17.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/86a5c8adc5852b9ef7ae17da4b3e675ecd9030a640b6a8f4996777b3a5701dc4/Ben_Alden_Furniture_18.jpg" data-mid="178279914" border="0" src="https://freight.cargo.site/w/1000/i/86a5c8adc5852b9ef7ae17da4b3e675ecd9030a640b6a8f4996777b3a5701dc4/Ben_Alden_Furniture_18.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/33d15ca9b689eca8e859eef9a79b1abb401a896e56af2e51a47b5d153fed85f7/Ben_Alden_Furniture_19.jpg" data-mid="178279918" border="0" src="https://freight.cargo.site/w/1000/i/33d15ca9b689eca8e859eef9a79b1abb401a896e56af2e51a47b5d153fed85f7/Ben_Alden_Furniture_19.jpg" /> ︎︎︎ https://benalden.com/Stetson-Seat Wed, 10 May 2023 04:18:21 +0000 BenAlden https://benalden.com/Stetson-Seat ︎︎︎ STETSON SEAT FURNITURE DESIGN Personal Project This original design was crafted by myself and executed under the guidance of David Upfill-Brown at the Centre for Fine Woodworking in Nelson, NZ. It was exhibited at The Refinery ArtSpace as part of the 2019 end of year show. Hand selected straight grain American Ash is laminated to create the hoop then captured within a tapered, coopered seat base. Seat base is hand shaped with transitioning bevel edges. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/20506c87050262d37a97bd9a9294717934d40dfc5fd24b8cf140160e1e2ee0fd/Ben_Alden_Furniture_1.jpg" data-mid="178280251" border="0" src="https://freight.cargo.site/w/1000/i/20506c87050262d37a97bd9a9294717934d40dfc5fd24b8cf140160e1e2ee0fd/Ben_Alden_Furniture_1.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ad70238cdbb2d62ad818ebec316cbfe7a499cd1381c2abb8fa56681b018bb8ff/Ben_Alden_Furniture_2.jpg" data-mid="178280252" border="0" src="https://freight.cargo.site/w/1000/i/ad70238cdbb2d62ad818ebec316cbfe7a499cd1381c2abb8fa56681b018bb8ff/Ben_Alden_Furniture_2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d28e1389522379c56ceb24e9a3ddaae3ab3bb7ffaa8ed97f2a141cc740715cd7/Ben_Alden_Furniture_3.jpg" data-mid="178280253" border="0" src="https://freight.cargo.site/w/1000/i/d28e1389522379c56ceb24e9a3ddaae3ab3bb7ffaa8ed97f2a141cc740715cd7/Ben_Alden_Furniture_3.jpg" /> <img width="2500" height="1330" width_o="2500" height_o="1330" data-src="https://freight.cargo.site/t/original/i/2486ce8410e57939ea0734388206c79a39a1338dced49548aa25c8242440e389/Ben_Alden_Furniture_20.jpg" data-mid="178280300" border="0" src="https://freight.cargo.site/w/1000/i/2486ce8410e57939ea0734388206c79a39a1338dced49548aa25c8242440e389/Ben_Alden_Furniture_20.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d1e1f30ac58985c707a9c48d789644686a8a4d0ddebcb4f8785f909538d303a5/Ben_Alden_Furniture_4.jpg" data-mid="178280254" border="0" src="https://freight.cargo.site/w/1000/i/d1e1f30ac58985c707a9c48d789644686a8a4d0ddebcb4f8785f909538d303a5/Ben_Alden_Furniture_4.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b65274156bbba862cceddac3a5e9cfe7b0452c36c93ce55450161d09738e6095/Ben_Alden_Furniture_5.jpg" data-mid="178280255" border="0" src="https://freight.cargo.site/w/1000/i/b65274156bbba862cceddac3a5e9cfe7b0452c36c93ce55450161d09738e6095/Ben_Alden_Furniture_5.jpg" /> ︎︎︎